Design & Direction

RijnHartman

An independent digital practicebased in Cape Town

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Exhibition
01

Designingsystems.shapingculture.

Building at the intersection of product, systems and growth.View services

Selected work

01

Studio the future

02

A new language

03

Operations OS

04

Growth journal

View all works

What I do

Capabilities

01

Websites& Apps

Digital experiences that look good and work better.

02

AIAutomations

Smart automations that save time, reduce friction and scale teams.

03

BusinessSystems

Structure, processes and tools that support clarity and growth.

By the numbers

Years in practice
10+
Projects delivered
80+
Industries served
30+
Core capabilities
05

Manifesto

Design with intent.Systems with soul.

Good digital work is more than aesthetics. It is clarity. It is structure. It is a way of thinking that respects complexity and creates space for action.

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CultureSystemsMeaning

Who I am

I am Rijn Hartman, a founder and builder working where product, systems and commercial execution meet.

I partner with forward-thinking clients to build brands, platforms and systems that create measurable progress.

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Rijn Hartman profile portrait

Journal

Insights

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01

Why design systems are business systems

02

The role of AI in modern operations

03

Clarity over noise: a better way to build

Featured project

A lead capture and sales platform built to turn attention into qualified opportunities.

View case study
Role
DirectionDesignBuild
Services
BrandingWeb designAutomation
Year
2026